selling

Ahh, dentistry. What a noble profession. We put our hearts and souls into taking care of others. We invest much of our lives learning our craft and doing everything we can to make our patients comfortable. When our hard work pays off and gets great results, we celebrate with a deep sense of joy and satisfaction. And when our very best efforts don’t lead to the desired results; we feel defeated, disappointed that we couldn’t do more for our patients. We have such good intentions. Even when it comes to business, I always thought dentists incorporated a different level of...